This long-wear lipstick saturates the lips with an intense color that enhances all skin tones. The high-performance lipstick keeps color intact for up to 10 hours, resisting smudging and fading. Matte finish: Plush Powder Complex provides a velvety matte finish. Full coverage lipstick with plumping, nourishing, and treating benefits. The Moisture Lock Complex made from natural ingredients offers extra treatment for the lips while you wear it. Lips appear instantly plumped and smoothed, with a more defined and sculpted look over time, even after removing the lipstick. The shape of the lipstick is perfectly designed to help sculpt the curves of the lips with effortless precision.