The Advanced Colorant permanent coloring, based on argan oil and with Pigment-Lock technology, offers 100% coverage of white/gray hair and vibrant long-lasting color. It protects hair from damage while the oxidation mechanism allows micro-colorants to easily penetrate and form color molecules that provide an intense and lasting result. Additionally, organic argan oil and natural keratin restore moisture, while oat extract enhances hair's compactness and elasticity.